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	<title>Media Brand Workshop</title>
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	<description>A Community of Content Creators Accessing &#38; Leveraging the Power of Hollywood, Publishing &#38; Publicity</description>
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		<title>Media Brand Workshop</title>
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		<title>2011 in review</title>
		<link>http://mediabrandworkshop.wordpress.com/2012/01/02/2011-in-review/</link>
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		<pubDate>Mon, 02 Jan 2012 00:26:36 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Philippa Burgess]]></category>

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		<description><![CDATA[The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here&#8217;s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 6,700 times in 2011. If it were a NYC subway &#8230; <a href="http://mediabrandworkshop.wordpress.com/2012/01/02/2011-in-review/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=538&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.</p>
<p><a href="/2011/annual-report/"><img src="http://www.wordpress.com/wp-content/mu-plugins/annual-reports/img/emailteaser.jpg" alt="" width="100%" /></a></p>
<p>Here&#8217;s an excerpt:</p>
<blockquote><p>A New York City subway train holds 1,200 people. This blog was viewed about <strong>6,700</strong> times in 2011. If it were a NYC subway train, it would take about 6 trips to carry that many people.</p></blockquote>
<p><a href="/2011/annual-report/">Click here to see the complete report.</a></p>
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		<title>PDF &amp; Call Reminder: Monday 12/5 at 5:30PM PT &#8211; Five Paths to Promotion</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/12/05/pdf-call-reminder-monday-125-at-530pm-pt-five-paths-to-promotion/</link>
		<comments>http://mediabrandworkshop.wordpress.com/2011/12/05/pdf-call-reminder-monday-125-at-530pm-pt-five-paths-to-promotion/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 22:57:26 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Hi Everyone,  We&#8217;ve got our regular Monday evening call tonight at 5:30PM PT. Tonight we&#8217;ll cover the Five Paths to Promotion Here is the PDF file for tonight&#8217;s call: http://s3.amazonaws.com/MediaBrandWorkshop/MediaBrandWorkshop-12-5-11.pdf Dial In: 712-432-3100 Bridge: 801264 I&#8217;ll have more times for &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/12/05/pdf-call-reminder-monday-125-at-530pm-pt-five-paths-to-promotion/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=536&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3><span class="Apple-style-span" style="font-size:15px;line-height:34px;">Hi Everyone, </span></h3>
<p>We&#8217;ve got our regular Monday evening call tonight at 5:30PM PT.</p>
<p>Tonight we&#8217;ll cover the Five Paths to Promotion</p>
<p>Here is the PDF file for tonight&#8217;s call:<br />
<a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fs3%2Eamazonaws%2Ecom%2FMediaBrandWorkshop%2FMediaBrandWorkshop-12-5-11%2Epdf&amp;urlhash=-2WL&amp;_t=tracking_anet" rel="nofollow" target="blank">http://s3.amazonaws.com/MediaBrandWorkshop/MediaBrandWorkshop-12-5-11.pdf</a></p>
<p>Dial In: 712-432-3100<br />
Bridge: 801264</p>
<p>I&#8217;ll have more times for private consults avail shortly.</p>
<p>In other news, many thanks to Alexis Niki for being our guest on today&#8217;s webseries mastermind group and to Jacqueline Delibes for suggesting it.</p>
<p>You can find the Mp3 and related information at: <a href="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Emediabrandworkshop%2Ecom&amp;urlhash=TDBR&amp;_t=tracking_anet" rel="nofollow" target="blank">http://www.mediabrandworkshop.com</a>.</p>
<p>The conversation also continues in our LinkedIn Group: Media Brand Workshop and on Twitter @yourmediabrand</p>
<p>To your success,</p>
<p>Philippa</p>
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		<title>Blog Re-Post: WRITE IT SHORT by Alexis Niki from LAWeb Fest</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/12/05/blog-re-post-write-it-short-by-alexis-niki-from-laweb-fest/</link>
		<comments>http://mediabrandworkshop.wordpress.com/2011/12/05/blog-re-post-write-it-short-by-alexis-niki-from-laweb-fest/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 20:29:19 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[&#160; Alexis Niki is a Media Brand Workshop Alum &#38; Writer/Producer of the Web Series &#8220;My Bitchy Witchy Paris Vacation&#8221; LAWebFest is the brainchild of Emmy &#38; NAACP award winning writer Michael Ajakwe Jr.  A festival dedicated to web series sprung &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/12/05/blog-re-post-write-it-short-by-alexis-niki-from-laweb-fest/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=531&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/12/alexisniki.jpg"><img class="alignleft size-full wp-image-532" title="alexisniki" src="http://mediabrandworkshop.files.wordpress.com/2011/12/alexisniki.jpg?w=640" alt=""   /></a></p>
<p><a href="http://www.linkedin.com/in/alexisniki" target="_blank">Alexis Niki</a> is a Media Brand Workshop Alum &amp; Writer/Producer of the Web Series <a href="http://www.bitchywitchy.com" target="_blank">&#8220;My Bitchy Witchy Paris Vacation&#8221;</a></p>
<p><a href="http://www.facebook.com/lawebfest" target="_blank">LAWebFest</a> is the brainchild of Emmy &amp; NAACP award winning writer <strong>Michael Ajakwe Jr.</strong>  A festival dedicated to web series sprung from his belief that shows being made for the web have entertainment and monetary value and should be celebrated, studied and shared.</p>
<p>According to<a href="http://www.lawebfest.com" target="_blank"> LAWebFest</a> founder Michael Ajakwe, &#8220;I come from the world of traditional tv, theater and film. I still work in those mediums. But no narrative medium excites me more today than the entertainment revolution unfolding before my very eyes on the Internet.&#8221;</p>
<p>&#8211;</p>
<p><strong>WRITE IT SHORT</strong> by <a href="http://www.twitter.com/alexisniki" target="_blank">Alexis Niki</a></p>
<p><strong>WELCOME</strong> to this first installment of a new column for LA Web Fest. The idea for this column came out of curiosity. Short-format writing is deceptively hard, and writing a web series is a special kind of challenge. I wanted to know how my fellow writers and web series creators approached it, so I started asking. This column is the result.</p>
<p>My first interview, appropriately enough, is with<strong> SCOTT RICE</strong>, recipient of the LA Web Fest 2011 Maverick Award, and the creator of <strong>SCRIPT COPS</strong>. Short, sharp, and brilliantly funny,<strong> SCRIPT COPS </strong>was the web series that made me fall in love with the format. Created originally for a film festival trailer competition and currently licensed to Final Draft, its concept speaks directly to its niche audience—screenwriters and filmmakers. if you’ve never seen SCRIPT COPS, you’re in for a treat!<strong>     </strong></p>
<p>Read full article here: <strong>               </strong></p>
<p><a href="http://www.facebook.com/notes/laweb-fest/write-it-short-with-alexis-niki/315193978491967">http://www.facebook.com/notes/laweb-fest/write-it-short-with-alexis-niki/315193978491967</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Creating, Marketing &amp; Monetizing Webseries: Monday 12/5 at 11AM Pacific &#8211; Mastermind Group Discussion</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/12/04/creating-marketing-monetizing-webseries-monday-125-at-11am-pacific-mastermind-group-discussion/</link>
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		<pubDate>Sun, 04 Dec 2011 22:31:06 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Philippa Burgess]]></category>
		<category><![CDATA[Web Series]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[web series]]></category>

		<guid isPermaLink="false">http://mediabrandworkshop.wordpress.com/?p=528</guid>
		<description><![CDATA[Media Brand Workshop: Mastermind Group Discussion  Creating, Marketing &#38; Monetizing Web Series Thanks to everyone who joined us for our live call on Monday, December 5th.  We appreciated the wisdom of our special guest Alexis Niki, Media Brand Workshop Alum and &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/12/04/creating-marketing-monetizing-webseries-monday-125-at-11am-pacific-mastermind-group-discussion/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=528&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3></h3>
<h2><strong>Media Brand Workshop: Mastermind Group Discussion </strong></h2>
<h2><strong>Creating, Marketing &amp; Monetizing Web Series</strong></h2>
<h3>Thanks to everyone who joined us for our live call on Monday, December 5th.  We appreciated the wisdom of our special guest <a href="http://www.twitter.com/alexisniki" target="_blank">Alexis Niki</a>, Media Brand Workshop Alum and Writer/Producer of the Web Series <a href="http://www.bitchywitchy.com" target="_blank">&#8220;My Bitchy Witchy Paris Vacation&#8221;</a></h3>
<p>Here are some of the highlights:</p>
<p>Alexis identifies 4 reasons for developing a web series:</p>
<p>Empowerment, Growth, Exposure &amp; Profit</p>
<p>We discussed the 3 step cycle for content creation:</p>
<p>Create Content, Find Fans &amp; Make Money</p>
<p>The 2 business models for all content include:</p>
<p>Paid for by the audience or paid for by the advertiser or sponsor.   We talked about different fundraising options and how creators have benefited from the support of loyal audiences for their shows.</p>
<p>Much of how you approach putting together and promoting a web series depends on your goals.</p>
<p>As you team build make sure there is someone whose job (and that may be you in one or more of these role) whose job it is squarely to 1) Write 2) Direct 3) Produce &amp; 4) Act and then team build to fill out the other key positions.</p>
<p>If you missed the call &#8211; here is the MP3 file of our discussion:</p>
<p><a href="http://recording.freeconferencecalling.com/mp3/1026721/801264/IA9688_12052011110422510_1059888.mp3" target="_blank">http://recording.freeconferencecalling.com/mp3/1026721/801264/IA9688_12052011110422510_1059888.mp3</a></p>
<p>Here is the Mp3 from our conversation earlier this year with LAWebFest Founder, Michael Ajakwe Jr.: <a href="http://bit.ly/mbw-webseries" target="_blank">http://bit.ly/mbw-webseries</a> and here is the related Blog Post: <a href="http://mediabrandworkshop.wordpress.com/2011/05/03/130/" target="_blank">http://mediabrandworkshop.wordpress.com/2011/05/03/130/</a></p>
<p>Be sure to join us in our LinkedIn Group: Media Brand Workshop and follow us on Twitter @yourmediabrand</p>
<p>Read the post about Spring 2011&#8242;s <strong>LA Web Fest</strong> at: <a href="http://mediabrandworkshop.wordpress.com/2011/04/06/lawebfest2011-among-friends/">http://mediabrandworkshop.wordpress.com/2011/04/06/lawebfest2011-among-friends/</a></p>
<p>Find <strong>LAWebFest</strong> on Facebook and at <a href="http://www.lawebfest.com" target="_blank">www.lawebfest.com </a></p>
<p>Plus here are just some of the web series that screened at <strong>LAWebFest2011</strong> that you can check out online:</p>
<p><strong>Script Cops (comedy)</strong><br />
<a href="http://www.vimeo.com/7015951" target="_blank">http://www.vimeo.com/7015951</a></p>
<p><strong>Goodnight Burbank (comedy)</strong><br />
<a href="http://www.goodnightburbank.com/" target="_blank">www.goodnightburbank.com</a></p>
<p><strong>Who… (comedy)</strong><br />
<a href="http://www.ajakwetv.com/" target="_blank">www.ajakwetv.com</a></p>
<p><strong>My Bitchy Witchy Paris Vacation (dramedy)</strong><br />
<a href="http://www.bitchywitchythefilm.com/" target="_blank">www.bitchywitchythefilm.com</a></p>
<p><strong>Often Awesome: The Series (reality/indie)</strong><br />
<a href="http://www.oftenawesome.com/" target="_blank">www.oftenawesome.com</a></p>
<p><strong>Slanted (comedy)</strong><br />
<a href="http://www.youtube.com/theslantedshow" target="_blank">www.youtube.com/theslantedshow</a></p>
<p><strong>Shadow44 (drama)</strong><br />
<a href="http://www.shadow44.com/" target="_blank">www.shadow44.com</a></p>
<p><strong>Green T with Tamara (talk show &amp; lifestyle)</strong><br />
<a href="http://www.greentwithtamara.tv/" target="_blank">www.greentwithtamara.tv</a></p>
<p><strong>Flyguys Present the F Word (mockumentary)</strong><br />
<a href="http://www.issarae.com/thefword" target="_blank">www.issarae.com/thefword</a></p>
<p><strong>Baby Daddy Memoirs</strong><br />
<a href="http://www.valdeanent.com/" target="_blank">www.valdeanent.com</a></p>
<p><strong>Vegan 101 (comedy)</strong><br />
<a href="http://www.youtube.com/joannemrose1" target="_blank">www.youtube.com/joannemrose1</a></p>
<p><strong>Mind’s Eye: The Fantasy Web Series (fantasy)</strong><br />
<a href="http://www.mindseyeseries.com/">www.mindseyeseries.com</a></p>
<p><strong>Growing Up Guide Pup (reality/indie)</strong><br />
<a href="http://www.youtube.com/user/GuideDogManiac">www.youtube.com/user/GuideDogManiac</a></p>
<p><strong>Jesus is My Co-Pilot (comedy)</strong><br />
<a href="http://www.aaroncelious.com/Dwayne-Perkins.html">www.aaroncelious.com/Dwayne-Perkins.html</a></p>
<p><strong>For A Green Card (comedy)</strong><br />
<a href="http://www.foragreencard.blip.tv/">www.foragreencard.blip.tv</a></p>
<p><strong>The Celibate Nympho Chronicles (comedy)</strong><br />
<a href="http://www.celibatenymphochronicles.com/">www.celibatenymphochronicles.com</a></p>
<p><strong>The PuNanny Diaries (comedy)</strong><br />
<a href="http://www.punannydiaries.com/" target="_blank">www.punannydiaries.com</a></p>
<p><strong>Ruby Skye PI (narrative comedy)</strong><br />
<a href="http://www.rubyskyepi.com/" target="_blank">www.rubyskyepi.com</a></p>
<p><strong>POP: Puppets of Porn (puppetry)</strong><br />
<a href="http://www.puppetsofporn.com/" target="_blank">www.puppetsofporn.com</a></p>
<p><strong>8:13 (horror)</strong><br />
<a href="http://www.813series.com/" target="_blank">www.813series.com</a></p>
<p><strong>The Big Dick Mike Show (comedy)</strong><br />
<a href="http://www.thebigdickmikeshow.com/" target="_blank">www.thebigdickmikeshow.com</a></p>
<p><strong>About Abby (drama)</strong><br />
<a href="http://www.aboutabby.tv/" target="_blank">www.aboutabby.tv</a></p>
<p><strong>Suck and Moan (dramedy)</strong><br />
<a href="http://www.suckandmoan.com/" target="_blank">www.suckandmoan.com</a></p>
<p><strong>Apt. 1B (suspense)</strong><br />
<a href="http://www.disgracedtv.com/" target="_blank">www.disgracedtv.com</a></p>
<p><strong>The Jim (comedy)</strong><br />
<a href="http://www.thejim.tv/" target="_blank">www.thejim.tv</a></p>
<p><strong>Party Girl Plus One (comedy)</strong><br />
<a href="http://www.partygirlplusone.com/" target="_blank">www.partygirlplusone.com</a></p>
<p><strong>Breaking Point (drama)</strong><br />
<a href="http://www.facebook.com/pages/BreakingPoint/101068503294850" target="_blank">www.facebook.com/pages/BreakingPoint/101068503294850</a></p>
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		<title>This Week: Power of Signature Story &amp; Making Branded Entertainment Content</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/09/19/this-week-power-of-signature-story-making-branded-entertainment-content-easy-to-assemble/</link>
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		<pubDate>Mon, 19 Sep 2011 06:59:21 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Guest Interview]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Philippa Burgess]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[dominik rausch]]></category>
		<category><![CDATA[easy to assemble]]></category>
		<category><![CDATA[Signature Story]]></category>

		<guid isPermaLink="false">http://mediabrandworkshop.wordpress.com/?p=506</guid>
		<description><![CDATA[Hi Everyone, - Hope you’ve had a great weekend and enjoyed the Emmys!  We’re excited to get into this Fall season.  Our business is now very much focused on content strategy and monetization across multiple media platforms.  Although most of &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/19/this-week-power-of-signature-story-making-branded-entertainment-content-easy-to-assemble/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=506&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Hi Everyone,</p>
<p>-<br />
Hope you’ve had a great weekend and enjoyed the Emmys!  We’re excited to get into this Fall season.  Our business is now very much focused on content strategy and monetization across multiple media platforms.  Although most of our new clients are corporate and non-profits, we always enjoy finding ways to connect, empower and inspire individual artists and content creators in this ever evolving marketplace.</p>
<p>-<br />
If you are interested in building a media brand or learning about making branded entertainment content “Easy to Assemble &#8211; Season 2” we hope you’ll join us this week.</p>
<p>-<br />
Power of Signature Story<br />
Media Brand Workshop – Lecture Series<br />
Monday, September 19th<br />
5:30PM PT<br />
(7:30PM CT / 8:30PM ET)<br />
Dial In: 712-432-3100<br />
Bridge: 801264</p>
<p>-<br />
Find and get the most benefit from your Signature Story. We’ll discuss what it takes to discover yours and then how to use it to create content, buzz, impact and exposure across multiple media platforms.  You’ll get tips and insights to getting the most out of a Brand Identity, Writing Your Bio/Online Profile, Engaging in a Feedback Loop and Finding &amp; Engaging Your Audience. I’ll be expanding the line of conversation about marketing your content with my other sessions.</p>
<p><a href="http://creativecvg.files.wordpress.com/2011/09/mbw_logo.jpg"><img title="MBW_Logo" src="http://creativecvg.files.wordpress.com/2011/09/mbw_logo.jpg?w=300&#038;h=203&#038;h=203" alt="" width="300" height="203" /></a><br />
These teleseminar lectures will continue throughout Fall 2011.<br />
Monday, October 17 – Entertainment &amp; Media Strategy<br />
Monday, October 24 – Building a Media Brand &amp; Traditional Media<br />
Monday, November 7 – Pitching Traditional Media<br />
Monday, November 14 – Tips to Get More Followers, Friends &amp; Fans<br />
Monday, December 5 – Five Paths to Promotion<br />
Monday, December 12 – Engaging Promotional Partners</p>
<p>-<br />
If you are interested in content review, private consults and being an active member in our community of content creators you can learn more and sign up for Media Brand Workshop’s Fall Quarter at:<br />
<a href="http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/" target="_blank">http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/</a></p>
<p>-<br />
Now in its fourth year, Media Brand Workshop participants &amp; alumni have gone on to:  Gain Representation, Create Webseries &amp; Apps, Sell TV Movies, Produce Films &amp; Shorts, Publish Books &amp; Ebooks, Secure Local &amp; National Publicity, Enhance Public Profile, Garner Attention of Studios &amp; Networks, Win Awards &amp; Monetize Content, Write &amp; Create More!</p>
<p>–<br />
–<br />
Making Branded Entertainment Content<br />
Media Brand Workshop – Discussion<br />
Thursday, September 22nd<br />
5:30PM PT<br />
(7:30PM CT / 8:30PM ET)<br />
Dial In: 712-432-3100<br />
Bridge: 801264</p>
<p>***UPDATE Our scheduled guest Dominik Rausch, CEO of United Motion Entertainment has had to move our interview.   Instead we&#8217;ll have a discussion about Branded Entertainment with a surprise guest!</p>
<p>Dominik Rausch was the producer on the second season of &#8220;Easy to Assemble &#8211; Co-Worker of the Year&#8221;.  Now entering its third season you can watch it at <a href="http://www.EasytoAssembleseries.com" target="_blank">EasytoAssembleseries.com</a> and <a href="http://www.MyDamnChannel.com" target="_blank">MyDamnChannel.com</a></p>
<p><strong><a href="http://www.EasytoAssembleseries.com" target="_blank">Easy to Assemble</a> </strong>follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in &#8220;civilian&#8221; life and prove that &#8220;art is where you make it?&#8221;</p>
<p>Co-stars an impressive cast of TV and film pros including Justine Bateman, Tom Arnold, Ed Begley Jr., Kevin Pollak, Cheri Oteri, Ricki Lake, Tim Meadows, Daryl Sabara and Eric Lange.</p>
<p><a href="http://creativecvg.files.wordpress.com/2011/09/congratseasy.jpg"><img title="congratseasy" src="http://creativecvg.files.wordpress.com/2011/09/congratseasy.jpg?w=300&#038;h=158&#038;h=158" alt="" width="300" height="158" /></a></p>
<p>This webseries for IKEA follows Illeana Douglase as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in “civilian” life and prove that “art is where you make it?”</p>
<p>-<br />
Co-stars an impressive cast of TV and film pros including Justine Bateman, Tom Arnold, Ed Begley Jr., Kevin Pollak, Cheri Oteri, Ricki Lake, Tim Meadows, Daryl Sabara and Eric Lange.<br />
–<br />
You can find the Mp3s from our Media Brand Workshop guest interview series at:<br />
<a href="http://mediabrandworkshop.wordpress.com/guest-interviews/" target="_blank">http://mediabrandworkshop.wordpress.com/guest-interviews/</a><br />
We invite you to connect with us in our LinkedIn Group: Media Brand Workshop<br />
Follow us on Twitter @yourmediabrand @creativecvg<br />
If you are on Twitter, I just wrote a Twitter tip for Doubling Your Twitter Following Overnight at:<br />
<a href="http://mediabrandworkshop.wordpress.com/2011/09/13/twitter-tip-from-philippa-to-double-your-followers-overnight/" target="_blank">http://mediabrandworkshop.wordpress.com/2011/09/13/twitter-tip-from-philippa-to-double-your-followers-overnight/</a></p>
<p>Use password: mbw2011<br />
To your success,<br />
Philippa</p>
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		<title>Discussion 9/22: Making Branded Entertainment Content</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/09/19/guest-interview-922-making-branded-entertainment-content-easy-to-assemble-with-producer-dominik-rausch/</link>
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		<pubDate>Mon, 19 Sep 2011 05:03:04 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Guest Interview]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Philippa Burgess]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Columbia College Hollywood]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Creative Convergence]]></category>
		<category><![CDATA[dominik rausch]]></category>
		<category><![CDATA[easy to assemble]]></category>
		<category><![CDATA[guest interview]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Illeana Douglas]]></category>
		<category><![CDATA[justine bateman]]></category>
		<category><![CDATA[Producers Guild of America]]></category>
		<category><![CDATA[teleseminar]]></category>
		<category><![CDATA[transmedia]]></category>
		<category><![CDATA[ume]]></category>
		<category><![CDATA[United motion entertainment]]></category>

		<guid isPermaLink="false">http://mediabrandworkshop.wordpress.com/?p=495</guid>
		<description><![CDATA[Making Branded Entertainment Content &#8211; Open Discussion! Thursday, September 22 at 5:30PT (7:30PM CT/ 8:30PM ET) Dial In: 712-432-3100 Bridge: 801263 If you would like a reminder about this teleseminar interview or to receive a copy of the MP3, please &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/19/guest-interview-922-making-branded-entertainment-content-easy-to-assemble-with-producer-dominik-rausch/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=495&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="color:#000000;font-size:21px;line-height:31px;">Making Branded Entertainment Content &#8211; Open Discussion</span><span class="Apple-style-span" style="color:#000000;font-size:22px;line-height:32px;">!</span></p>
<h2>Thursday, September 22 at 5:30PT</h2>
<h3>(7:30PM CT/ 8:30PM ET)</h3>
<h3>Dial In: 712-432-3100</h3>
<h3>Bridge: 801263</h3>
<p>If you would like a reminder about this teleseminar interview or to receive a copy of the MP3, please send a blank email to <a href="mailto:consulting5-556489@autocontactor.com">consulting5-556489@autocontactor.com</a>.</p>
<p>***UPDATE Our previously scheduled guest Dominik Rausch, CEO of United Motion Entertainment has had to move our interview.   Instead we&#8217;ll have an open discussion about Branded Entertainment!</p>
<p>Dominik Rausch was the producer on the second season of &#8220;Easy to Assemble &#8211; Co-Worker of the Year&#8221;.  Here is more information about both &#8220;Easy to Assemble&#8221; and Dominik Rausch&#8217;s United Motion Entertainment (UME).</p>
<h2>More About &#8220;Easy to Assemble&#8221;</h2>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/congratseasy.jpg"><img class="alignleft size-full wp-image-498" title="congratseasy" src="http://mediabrandworkshop.files.wordpress.com/2011/09/congratseasy.jpg?w=640" alt=""   /></a></p>
<p><strong><a href="http://www.EasytoAssembleseries.com" target="_blank">Easy to Assemble</a> </strong>follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in &#8220;civilian&#8221; life and prove that &#8220;art is where you make it?&#8221;</p>
<p>Co-stars an impressive cast of TV and film pros including Justine Bateman, Tom Arnold, Ed Begley Jr., Kevin Pollak, Cheri Oteri, Ricki Lake, Tim Meadows, Daryl Sabara and Eric Lange.</p>
<p>Now entering its third season you can watch it at <a href="http://www.EasytoAssembleseries.com" target="_blank">EasytoAssembleseries.com</a> and <a href="http://www.MyDamnChannel.com" target="_blank">MyDamnChannel.com</a></p>
<h2>More about Producer Dominik Rausch and his company United Motion Entertainment (UME).</h2>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/umg.jpg"><img class="aligncenter size-full wp-image-499" title="umg" src="http://mediabrandworkshop.files.wordpress.com/2011/09/umg.jpg?w=640" alt=""   /></a></p>
<p>Dominik Rausch is the founder and chief executive officer of <a href="http://www.unitedmotionentertainment.com" target="_blank">United Motion Entertainment (UME)</a>, the first true Hollywood transmedia production and marketing firm set to revolutionize the way that entertainment is produced, distributed and promoted. The company is poised to deliver a new level of transmedia experience for brands that range from film, music, and publishing to consumer products. At the nexus of the UME value proposition lies the United Motion Marketing™ concept, a 21st-century entertainment and media promotion engine that delivers organic entertainment, allowing stories to evolve in a natural way for wide audiences and diverse demographics.</p>
<p>A leader in the field of branded entertainment, Dominik was previously a producer of online entertainment for Horizon Media. Prior to this, he was a producer of the successful web series &#8216;Easy to Assemble &#8211; Season 2,&#8217; sponsored by IKEA, has worked as a line producer for CJP Digital and MOFILM for various commercial spots, and helped produce work for mobile entertainment company Fun Little Movies.</p>
<p>Dominik has also worked in feature films, including ‘April Showers’ and ‘The Honeysting,.’ and served as an assistant director on projects for Comedy Central.</p>
<p>A trained concert pianist in his native Germany, Dominik attended Columbia College Hollywood to study film &amp; television producing before he became a member of the Producers Guild of America. He can frequently be seen as guest speaker at public events as well as classes of Arizona State University, New York Film Academy, and University of Texas, LA.</p>
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		<title>Movie Review: Shaolin Fact vs. Fiction</title>
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		<pubDate>Fri, 16 Sep 2011 23:50:41 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Movie Review]]></category>
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		<description><![CDATA[Shaolin: Fact vs. Fiction This past weekend at the Chinese Shao-Lin Center in Los Angeles we had a visit from Elder Master David Sourd. Sifus and student from other schools including San Francisco, Tuscon, Phoenix and Alburquerque came into town &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/16/movie-review-shaolin-fact-vs-fiction/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=483&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Shaolin: Fact vs. Fiction</strong></p>
<p>This past weekend at the Chinese Shao-Lin Center in Los Angeles we had<br />
a visit from Elder Master David Sourd. Sifus and student from other<br />
schools including San Francisco, Tuscon, Phoenix and Alburquerque came<br />
into town to participate in the festivities. Upon completion of the<br />
Lower and Brown belt advancement tests Elder Master David led students<br />
in a day long training of the colorful 8 Animal Pa Kua. In the evening<br />
several of us went out for a vegan dinner at Follow Your Heart in<br />
Canoga Park followed by a screening of the movie Shaolin.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/class1.jpg"><img class="aligncenter size-full wp-image-488" title="class" src="http://mediabrandworkshop.files.wordpress.com/2011/09/class1.jpg?w=640" alt=""   /></a><br />
Kung Fu may be associated with martial arts and movies, but it&#8217;s<br />
literal meaning is “time and effort”. Shoa-lin is known as a type of<br />
martial arts practiced by monks in ancient China. Shaolin the movie,<br />
is an entertaining Chinese-Hong Kong production about the events that<br />
lead to the fabled destruction of the Shoa-lin temple at the turn of<br />
the 19th century. Although an overall enjoyable movie, there are many<br />
ideas portrayed in the film that have no bearing on reality as well as<br />
several nondescript elements to perhaps remain politically correct,<br />
both inside and outside of China&#8217;s borders.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/shaolin.jpg"><img class="aligncenter size-full wp-image-480" title="shaolin" src="http://mediabrandworkshop.files.wordpress.com/2011/09/shaolin.jpg?w=640" alt=""   /></a><br />
The movie Shoalin has the elements of an epic tale including regional<br />
strife, warlords, family feuds, struggles for power, deceit, loss of<br />
loved ones, devoutly holy men, highly skilled martial arts fighters,<br />
an evil man turned good, and decidedly self-serving foreigners. It has<br />
top notch production value, an engaging storyline, and well<br />
choreographed stunts and fight scenes. Although the name implies that<br />
it might be a straight Kung Fu film, it is a much more layered drama<br />
with some action and a few light moments. One of the funnier bits<br />
includes Jackie Chan using his character&#8217;s signature oversized wok and<br />
spatula to fight off charging soldiers.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/shaolintemple.jpg"><img class="aligncenter size-full wp-image-481" title="shaolintemple" src="http://mediabrandworkshop.files.wordpress.com/2011/09/shaolintemple.jpg?w=640" alt=""   /></a></p>
<p>In the movie the story centers on acts that lead to the destruction of<br />
a single temple. There is no mention if there are any other temples<br />
like it, or if temples like these may be found throughout the country.<br />
The fact is that there were six recorded Shao-lin temples. The movie<br />
implies that the final destructive blow to the temple was at the hands<br />
of foreigners when in fact it was various dynasties or the monks<br />
themselves destroyed the temples on several different occasions<br />
throughout history.</p>
<p>The film presents the threat from foreigners powers with the direct<br />
agenda of building a railroad. They were also in the business of<br />
stealing Chinese treasures. What is clear in the movie is the<br />
foreigner is the white man. The foreign officer and his brigade are an<br />
amalgamation of what could be British, French or Russian, all who had<br />
a hand in the affairs of that time. The British were mostly concerned<br />
with trade whereas the Russians has more interest in the railroads at<br />
that time.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/sinkwangtheattemple1.jpg"><img class="aligncenter size-full wp-image-489" title="sinkwangtheattemple" src="http://mediabrandworkshop.files.wordpress.com/2011/09/sinkwangtheattemple1.jpg?w=640" alt=""   /></a></p>
<p>At the temple in the movie, they were Buddhist monks. Shao-lin temples<br />
were either Taoist or Buddhist and each had different lineages,<br />
philosophies and practices. The storyline presupposes the the monks<br />
were always trained to fight. In fact, though the Shao-lin Monastery<br />
Stele of 728 attests to incidents in 610 and 621 when the monks<br />
engaged in combat, it does not allude to martial training in the<br />
monastery, or to any fighting technique in which its monks<br />
specialized. Nor do any other sources from the Tang, Song and Yuan<br />
periods allude to military training at the temple. It was only under<br />
the Ming dynasty in the 8th through 15th centuries did the monks start<br />
to train and become known for their fighting skills.</p>
<p>The Ch&#8217;ing dynasty, the last to rule China, was Manchurian. The Manchu<br />
often feared the resentment and possible revolution of the Chinese<br />
people under their rule. Historically, the warriors of the Shao-lin<br />
temple provided the greatest threat, so in 1677 Manchurian troops<br />
looted and burned the original temple in Honan. While Imperial<br />
attention remained there, other Shao-lin temples continued to practice<br />
and advance their martial arts in secret. In 1875, the army of the<br />
Manchu Government marched on the Shao-lin Temple in Fukien with orders<br />
to steal the treasures contained within and destroy it. Rather than<br />
let the temple fall into the Emperor&#8217;s hands, the temple warriors<br />
decided to burn down the temple themselves.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/grandmastersin.jpg"><img class="aligncenter size-full wp-image-484" title="grandmastersin" src="http://mediabrandworkshop.files.wordpress.com/2011/09/grandmastersin.jpg?w=640" alt=""   /></a></p>
<p>One man emerged from the flames to carry on the tradition of the<br />
Shao-lin Temple. This man was known as the Grandmaster. In accordance<br />
with tradition, only one person can carry this title. Since that time,<br />
only three have. Each an ultimate practitioner of the art. Grandmaster<br />
Sin Kwang The&#8217; is the third in a linage started with the first<br />
Grandmaster Su Kong Tai Djin at the Fukien Temple in China and then<br />
passed down to Ie Chang Ming who later fled to Indonesia. Sin Kwang<br />
The&#8217; brought the art the the US and started teaching Kung Fu in<br />
Kentucky in 1967 which later became known as Shoa-lin Do. His students<br />
and now our our Elder Masters David &amp; Sharon Soard, both teaching the<br />
art for over 30 years, founded The Chinese Shoa-lin Center and its<br />
various schools. My teacher, Sifu Dean, started his training at the<br />
original Denver location and has trained in the art for over 16 years.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/cscmanual1.jpg"><img class="aligncenter size-full wp-image-485" title="cscmanual1" src="http://mediabrandworkshop.files.wordpress.com/2011/09/cscmanual1.jpg?w=640" alt=""   /></a></p>
<p>At the end of the movie, one of the children asks what will happen to<br />
Shao-lin now that the temple is destroyed. The answer he gets is that<br />
Shao-lin will always live in their hearts. It was a satisfying ending<br />
that rang with a certain truth. What may be less known is how much<br />
Shao-lin in thriving today in the US. Thanks to Grandmaster Sin Kwang<br />
The, Elder Masters David &amp; Sharon Soard and all of the other Elder<br />
Masters, Masters, Sifus and their students, the art has now been<br />
introduced to thousands of Americans over the last four decades and<br />
continues to thrive under their direction. It&#8217;s no surprise to see the<br />
movie and the art of Shao-lin both have strong cross-over potential to<br />
attract an international audience. The also share the message that<br />
discipline and focused intention bring forth strength of character and<br />
lead you on a path to attaining inner peace, longevity and<br />
fulfillment.</p>
<p>–</p>
<p><strong>Shaolin</strong> Action/Adventure/Drama‎ &#8211; Rated R‎‎ &#8211; Emperor Classic Films<br />
Co., China Film Group, Huayi Brothers Media Corp., Beijing Silver Moon<br />
Prods., Shaolin Temple Culture Communications Co. production.<br />
(International sales: Emperor Motion Pictures, Hong Kong.) Produced by<br />
Albert Lee, Benny Chan, Shi Yongxin. Executive producers, Han Sanping,<br />
Wang Zhongjun, Xue Guizhi, Fu Huayang, Albert Yeung. Directed by Benny<br />
Chan. Screenplay, Cheung Chi-kwong, Zhang Tan, Chan Kam-cheong, Wang<br />
Qiuyu, Alan Yuen. With: Andy Lau, Nicholas Tse, Jackie Chan, Fan<br />
Bingbing, Bai Bing, Wu Jing, Yu Shaoqun, Xiong Xinxin, She Yanneng,<br />
Shi Xiaohong, Chen Zhihui, Yu Hai, Runa Shimada. (Mandarin, English<br />
dialogue)</p>
<p><strong>Chinese Shao-lin Centers</strong> led by Elder Masters David &amp; Sharon Soard<br />
under Grandmaster Sin Kwang The&#8217; (<a href="http://www.shao-lin.com/" target="_blank">www.shao-lin.com</a>)</p>
<p><strong>Philippa Burgess</strong> is a student at the Chinese Shao-lin Center in Los Angeles<br />
(<a href="http://www.shaolinla.com/" target="_blank">www.shaolinla.com</a>). This October marks her third year in the art and<br />
this past April she tested into 1st Black, bringing her to the level<br />
of disciple. She is also a partner at Creative Convergence Inc.<br />
(<a href="http://www.creativecvg.com/" target="_blank">www.creativecvg.com</a>).</p>
<div><span class="Apple-style-span" style="color:#000000;font-family:arial, sans-serif;font-size:13px;line-height:normal;background-color:#ffffff;"><br />
</span></div>
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		<title>Thx Thomas Matt for Fantastic Endorsement of Media Brand Workshop</title>
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		<pubDate>Fri, 16 Sep 2011 21:54:58 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
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		<description><![CDATA[“Invest in Your Health and Well-Being.” July 15th, 2011 Phillipa Burgess - Media Brand Workshop Reference letter To whom it may concern, I want to express my sincere gratitude and admiration to Phillipa Burgess and her coaching, mentoring, suggestions and friendship of &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/16/thx-thomas-matt-for-fantastic-endorsement-of-media-brand-workshop/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=471&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><span style="color:#000000;"><strong><br />
</strong></span></p>
<p style="text-align:center;"><strong><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/grtfitness.jpg"><img class="aligncenter size-full wp-image-473" title="grtfitness" src="http://mediabrandworkshop.files.wordpress.com/2011/09/grtfitness.jpg?w=640" alt=""   /></a>“Invest in Your Health and Well-Being.”</strong></p>
<p style="text-align:right;">July 15th, 2011</p>
<p>Phillipa Burgess - Media Brand Workshop</p>
<p style="text-align:left;"><strong>Reference letter</strong></p>
<p>To whom it may concern,<br />
I want to express my sincere gratitude and admiration to Phillipa Burgess and her coaching, mentoring, suggestions and friendship of the last year, it simply has transformed our business and frankly our lives and I mean that<br />
sincerely.</p>
<p>-<br />
When I entered into my first class last year with Phillipa I was in dire need of “crystallizing” my objective in regard to building out my business. As a fledgling fitness and wellness business my company has a tremendous desire to do outreach and maximize our potential to serve the community. I had many ideas, as a visionary that is what I am good at, however when building a house you must have a solid foundation and I realized that with Phillipa’s knowledge and care we could go into the world with a much more concise plan of attack, and attack we have done.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/grtteam.jpg"><img class="aligncenter size-full wp-image-475" title="grtteam" src="http://mediabrandworkshop.files.wordpress.com/2011/09/grtteam.jpg?w=640" alt=""   /></a><br />
Phillipa gave me the advice I needed to focus, to drive toward the social networking universe with a passion and purpose, but with a clear map, a map that has led us to an avenue that I never imagined.</p>
<p>It was through Phillipa’s advice that I concentrate my initial time building out my social networking ties to LinkedIn and the groups that exist there. I had a small presence on that site, however I had been trying to gather more<br />
people on Facebook and ignoring Linked-In, which changed after Phillipa’s advice, and I utilized the groups as she suggested.</p>
<p>-<br />
Fast forward nine months later and I am now the host of a radio talk show “Boomers Rock”, on the all fitness network FTNS (www.ftns.co), a network that I became involved with through one of my Linked-In groups, and I<br />
have been with the network since our launch in March of 2011 and we are going strong in the 6-7 pm EST. slot.</p>
<p><a href="http://mediabrandworkshop.files.wordpress.com/2011/09/ftns.jpg"><img class="aligncenter size-thumbnail wp-image-474" title="ftns" src="http://mediabrandworkshop.files.wordpress.com/2011/09/ftns.jpg?w=150&#038;h=87" alt="" width="150" height="87" /></a><br />
Phillipa made me realize that I needed to become focused on what I was strong at, as she says “different on the crowded shelf”, I decided with her advice to use my demographics (boomer) to our advantage and her advice was spot on. Not only that but she has helped our website become much more robust by suggesting the needed focus for our blogs. Now in my second session with Phillipa we are taking our teamwork to the next level, and she is continuing to “coach me up” as far as the needed plan of attack.</p>
<p>-<br />
Goals are this;<br />
1. Continue to add talent to my show, maximizing our outreach<br />
2. Continue to expand our reach utilizing social networking apps, specifically Twitter apps,<br />
3. And work on spinning the yarn for my book, which is going to rock, as in “Boomers Rock”! As she says, “you have to have the yarn before you can knit the sweater”.</p>
<p>If you have any questions about her tenacity or drive spend a half an hour on the phone with her, her energy will run you off the road, she is my kind of lady and coach and I am blessed to have her as my advisor, teammate and<br />
friend. She is a wealth of knowledge, works her butt off and can help anyone who is trying to maximize their outreach and content on the web.<br />
Please feel free to call me anytime to discuss my future or dealing with Phillipa as we go into our orbit of success.</p>
<p>-<br />
Many people are being helped by our outreach and it truly through her help that it is happening.</p>
<p>-<br />
Sincerely,<br />
Tom<br />
Thomas F. Matt BA/MA<br />
FTNS Radio</p>
<p>www.ftns.co<br />
Host- &#8220;Boomers Rock&#8221;<br />
Sandra B. Matt BS/MT ASCP<br />
Talk show coordinator &amp; Producer<br />
&#8220;Get Up, Get Out, Keep Rockin, Life Starts at 50&#8243;<br />
Certified Personal Trainer &amp; Life Coach<br />
National Academy of Sports Medicine<br />
Michigan State University-Telecom Systems<br />
GRT Fitness and Wellness</p>
<p>“Invest in Your Health and Well-Being.”<br />
www.GRTFitness.com<br />
2231 Beechnut Trail<br />
Holt, Michigan 48842</p>
<p>(517) 256 – 2288</p>
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		<title>Media Brand Workshop Fall Quarter starts Monday 9/19: Material Review, Teleseminar Lectures, Private Consults &amp; Community</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/09/14/media-brand-workshop-fall-quarter-starts-monday-919-material-review-teleseminar-lectures-private-consults-community/</link>
		<comments>http://mediabrandworkshop.wordpress.com/2011/09/14/media-brand-workshop-fall-quarter-starts-monday-919-material-review-teleseminar-lectures-private-consults-community/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 00:47:37 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Guest Interview]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Philippa Burgess]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Creative Convergence]]></category>
		<category><![CDATA[Self-Publishing]]></category>
		<category><![CDATA[teleseminar]]></category>

		<guid isPermaLink="false">http://mediabrandworkshop.wordpress.com/?p=467</guid>
		<description><![CDATA[Hi Everyone, Welcome to Media Brand Workshop&#8217;s Fall Quarter.  I hope everyone had an enjoyable summer,  We&#8217;re looking forward to regrouping and welcoming some new creators into the program. This is a great place to be if you are working &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/14/media-brand-workshop-fall-quarter-starts-monday-919-material-review-teleseminar-lectures-private-consults-community/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=467&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Hi Everyone,</p>
<p>Welcome to Media Brand Workshop&#8217;s Fall Quarter.  I hope everyone had an enjoyable summer,  We&#8217;re looking forward to regrouping and welcoming some new creators into the program.</p>
<p>This is a great place to be if you are working on a webseries, screenplay, memoir, novel, app, ebook, television series, feature film, marketing plan and/or social media endeavor.</p>
<p>I refer to this program as a &#8220;happy experiment&#8221; for creating content and marketing across media platforms.  My goal is to inform, inspire and challenge and I ask that you participate, contribute &amp; connect.  Our work here evolved as the industry changed and the role of reps blended with that of publicists, script consultants and marketing coaches.  This is a place where you can come as you are and we&#8217;ll work to give you insights and direction to move you practically forward towards realizing your dreams.</p>
<p>As you may already know, we have 4 parts to the program.</p>
<p>1) Private Consults.  These are approximately 1 &#8211; 3 hours between now and the end of the year as 20 &#8211; 30 minute phone consults.  We currently have times available the week of September 19th.  You&#8217;ll find these in the new Google Doc and also now I am adding them to the Google calendar which can be accessed from the www.mediabrandworkshop.com site (that includes the full Media Brand Workshop schedule).  In the program and as part of our conversations, I review your blogs, audio, video, marketing plans, scripts and/or manuscripts.</p>
<p>2) Guest Interviews (optional).  We&#8217;ll have between 1 &#8211; 3 guest per month to discuss various aspects of creating, marketing &amp; working successfully in entertainment &amp; media.  Our next round of guests will be announced shortly.</p>
<p>3) Online Community &amp; Office Hours (optional).  This is a great place to meet other content creators on our calls and in our community who share similar interests and can offer support and mutual promotion, advice and endorsement.  Everyone in workshop has something extraordinary and inspiring to add to the conversation.</p>
<p>4) 7 Monday Evening Lectures (optional) on various aspects of building your media brand and working across film, television, publishing, traditional media, new media &amp; social media.</p>
<p>We&#8217;ll meet on the conference line (MP3 available) and cover:</p>
<p>Monday, September 19 – Power of Signature Story</p>
<p>Monday, October 17 – Entertainment &amp; Media Strategy</p>
<p>Monday, October 24 – Building a Media Brand &amp; Traditional Media</p>
<p>Monday, November 7 – Pitching Traditional Media</p>
<p>Monday, November 14 – Tips to Get More Followers, Friends &amp; Fans</p>
<p>Monday, December 5 – Five Paths to Promotion</p>
<p>Monday, December 12 – Engaging Promotional Partners</p>
<p>Keep up the great work and I look forward to more exciting things to come from our time together!</p>
<p>If you know anyone who would benefit from joining us please invite them to read our blog, join us in our LinkedIn group: Media Brand Workshop or follow us on Twitter @yourmediabrand.</p>
<p>The registration link for Media Brand Workshop Fall Quarter 2011 is:<br />
<a href="http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/" target="_blank">http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/</a></p>
<p>To your success,</p>
<p>Philippa</p>
<p>Blog: <a href="http://www.mediabrandworkshop.com" target="_blank">www.mediabrandworkshop.com</a> (some of it is password protected)<br />
LinkedIn Group: Media Brand Workshop<br />
Twitter @yourmediabrand</p>
<p>&#8211;<br />
Creative Convergence Inc.<br />
4055 Tujunga Blvd., Suite 200<br />
Studio City, CA 91604<br />
www.creative-convergence.com<br />
pb@creativecvg.com</p>
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		<title>Private Consults &#8211; Starting Week of September 19th</title>
		<link>http://mediabrandworkshop.wordpress.com/2011/09/14/private-consults-starting-week-of-september-19th/</link>
		<comments>http://mediabrandworkshop.wordpress.com/2011/09/14/private-consults-starting-week-of-september-19th/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 00:19:25 +0000</pubDate>
		<dc:creator>yoursignaturestory</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Brand Workshop]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Philippa Burgess]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[Creative Convergence]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Self-Publishing]]></category>

		<guid isPermaLink="false">http://mediabrandworkshop.wordpress.com/?p=465</guid>
		<description><![CDATA[Hi Everyone, Here are the current times available for private consult. In advance of your consult please be sure to send me everything you&#8217;d like for me to read &#38; review including blogs, audio, video, marketing plans, scripts and/or manuscripts. &#8230; <a href="http://mediabrandworkshop.wordpress.com/2011/09/14/private-consults-starting-week-of-september-19th/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediabrandworkshop.wordpress.com&amp;blog=21943121&amp;post=465&amp;subd=mediabrandworkshop&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Hi Everyone,</p>
<p>Here are the current times available for private consult.</p>
<p>In advance of your consult please be sure to send me everything you&#8217;d like for me to read &amp; review including blogs, audio, video, marketing plans, scripts and/or manuscripts.</p>
<p>Monday, 9/19 at 10AM PT<br />
Monday, 9/19 at 10:30AM PT</p>
<p>Monday, 9/19 3:00 PM PT<br />
Monday 9/19 3:30 PM PT<br />
Monday 9/19 4:00 PM PT<br />
Monday 919 4:30 PM PT</p>
<p>Tuesday 9/20 3:00PM PT<br />
Tuesday 9/20 3:30PM PT<br />
Tuesday 9/20 4:00PM PT<br />
Tuesday 9/30 4:30PM PT</p>
<p>Thursday 3:30 PM PT<br />
Thursday 4:00 PM PT<br />
Thursday 4:30 PM PT<br />
Thursday 5:00 PM PT</p>
<p>If you are not yet registered and would like to join us you can sign up at: <a href="http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/" target="_blank">http://mediabrandworkshop.wordpress.com/2011/09/09/register-now-year-end-quarter-session-sept-19-dec-20/</a></p>
<p>To your success,<br />
Philippa</p>
<div></div>
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